With globalization being driven by digital technology in 2019, more companies are expected to expand their products and services in global markets. The need to globalize has also been highlighted in Detroit, Michigan, through a program called ExporTech. Developed to expand the city’s growth potential into foreign markets, this program helps local companies market their products to several countries, including China, South Korea, and India, as well as countries in the Middle East.
When considering localization, take a look at the top emerging markets for 2019: China, Indonesia, Vietnam, India, and Georgia. Because emerging markets generate a growth rate of 4-5% per annum, they should be an important part of your company’s globalization strategy.
