Top impacting factors
The reason behind language translation software market growth is the rise in the adoption of smartphones and internet access in non-English speaking nations such as Spain, Russia, Mexico, and Brazil. Majorities of adults in each of the emerging and developing countries now use their personal smartphones. Moreover, apps for socializing and messaging have grown immensely popular. People around the world are trying to stay connected with different cultures and regions. This has significantly boosted the adoption of language translation software. Furthermore, most of the non-English speaking regions are increasingly using LTS in-built smartphones. Thus, many smartphone companies are adding this software with modifications to attract customers. This is anticipated to boost the market growth significantly.
Rise in Government investments
The modern world is turning into a global village. Moreover, there is a massive exchange of human resources between different countries. The main obstacles in this process are the variation in social norms, communication styles, and cultural norms, as well as language barriers. These distinctions are prominent among different countries and also among the distinct regions of the same country. People depend on the government for a variety of daily services, including banking, healthcare, trains, agriculture, public-sector businesses, employment opportunities, and government policies that are in their best interests. Therefore, the government attempts to provide a user-friendly interface that enables the public to access these services quickly. The government driven website's content must, however, be presented in "local languages", if it is intended for all citizens. The bulk of the populace is expected to become more aware as a result of the government's efforts. Localizing a website can help the governments to reach this goal. Hence, majority of the government organizations are investing on LTS to enhance relationship with fellow citizens.
Digital Capabilities
Language translation software is increasingly relevant in advanced technologies where advanced control techniques such as Statistical Machine Translation (SMT), Neural Machine Translation (NMT), Rule-based Machine Translation (RBMT) and Multimodal Machine Translation. In addition, a technique called statistical machine translation (SMT) uses statistical models to translate text from one language to another. To understand how words and phrases are translated from one language to another, SMT uses a significant quantity of multilingual text data. SMT systems typically use techniques such as Hidden Markov Models (HMMs) or Phrase-Based Models (PBMs) to analyze the bilingual text data and generate translations. Additionally, SMT's ability to handle a broad variety of languages and ease of implementation are two of its primary advantages. However, idiomatic language, wordplay, and cultural allusions might be challenging for it to learn from the data. It can also result in translations that are semantically incorrect or that are not grammatically accurate. Many different organizations are shifting towards the machine translation technology to achieve more accurate result. For instance, according to the paper published in December 2021 by IEEE, in recent years, machine translation (MT) become very essential in many applications and achieved advances for almost all languages. Such features further expand the growth of the language translation software market.
End-User Adoption
The growing digitalization and increasing need of translation software is accelerating end-user adoption. Language translation software can be adopted by different end users such as individual consumers, businesses, and government organizations. Individual users of language translation software use it for a variety of personal purposes, including travel, intercultural communication, and language acquisition. Microsoft Translator and Google Translate are two well-known consumer-oriented language translation programmes. For instance, StoryWeaver, a multilingual children’s storytelling platform. It currently hosts more than 50,000 open-licensed stories across reading levels in more than 300 languages from around the world.
Furthermore, the availability and quality of the software, the requirement for communication in several languages, and the cost of the programme are some of the variables that influence end user adoption of language translation software. The creation of more precise and user-friendly language translation software has expanded its use among end users in recent years as a result of developments in the field of natural language processing and the expansion of data availability. For instance, in January 2022, Kotozna Inc., a Japan-based software startup, debuted its latest digital concierge platform namely Kotozna In-room, that deciphers 109 different languages for hotels and travel markets. The system allows guests and hotel staff to communicate in real-time in their native tongues but have the messages translated to whatever language the person speaks. This unlocks new potentials and innovation value, enhancing the translation role and creating opportunities for translation software.
Government Initiatives
Various companies and government bodies are collaborating to strengthen R&D in the many industries with evolving productive alliances that lead to indigenous design, development, manufacturing, and deployment of cost-effective products and solutions. Additionally, government organizations also adopt language translation software for different purposes such as immigration services, diplomacy, and foreign trade. For instance, in September 2020, the government of Estonia is to allocate one million euros for the development of machine translation software and a further €400,000 for creating an option to automatically add Estonian-language subtitles to television programs. The option to automatically add Estonian-language subtitles to television programs would bolster the availability of information for people who are unable to follow most live broadcasts in the Estonian language. Moreover, this initiative will augment the indigenous intellectual property and create new avenues for wider adoption and language translation products & solutions.