Once upon a time, language service providers (LSPs) had a simple job: Render one language into another. Now, they\u2019re part of a bigger story: digital transformation<\/a>. <\/p>\n\n\n\n But digitization presents exciting opportunities for global companies that look to LSPs with content-centric<\/strong> (rather than translation-centric) expertise, beyond simple website localization. <\/p>\n\n\n\n Of course, all these new formats and platforms create new challenges to budget for. Games, for example, need to capture local cultures to be successful. Word-to-word translation might be cheaper, but localization would help convey emotion, intent, and one day, even body language<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Once upon a time, language service providers (LSPs) had a simple job: Render one language into another. Now, they\u2019re part of a bigger story: digital transformation. But […]<\/p>\n","protected":false},"author":1,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"_links":{"self":[{"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/posts\/3226"}],"collection":[{"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":2,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"predecessor-version":[{"id":3360,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/posts\/3226\/revisions\/3360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niksystems.in\/2019\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}