But digitization presents exciting opportunities for global companies that look to LSPs with content-centric (rather than translation-centric) expertise, beyond simple website localization.
- Videos, using subtitling, captioning, and dubbing to reach more people – particularly the 80% of YouTube users that live outside the US.
- E-learning courses, a 2017 trend set to grow exponentially as it becomes routine to train global networks of employees and students online.
- Mobile apps. To build authority and expand influence all over the globe, developers are making their apps available in as many languages as possible.
- Games. A growing demand for AR and VR is creating demand for new content, too.
Of course, all these new formats and platforms create new challenges to budget for. Games, for example, need to capture local cultures to be successful. Word-to-word translation might be cheaper, but localization would help convey emotion, intent, and one day, even body language
]]>When considering localization, take a look at the top emerging markets for 2019: China, Indonesia, Vietnam, India, and Georgia. Because emerging markets generate a growth rate of 4-5% per annum, they should be an important part of your company’s globalization strategy.
]]>Video translation will continue to be among the top trends in the translation industry for 2019, especially considering that 80% of online content will be presented through video this year. As a result, video localization will be vital to the success of businesses that are interested in expanding into new global markets or reaching clients in existing markets.
Some of the primary uses for video localization include:
- Sending an important message to customers about new products, updates, or general information.
- Conveying a pitch to new clients in advance of a face-to-face meeting or as a follow up message.
- Making a training video for employees in another region.
By using a language services provider to localize videos, you can be confident that your message is being conveyed accurately and sensitively, which is particularly important in video messages.
]]>One of the main advantages of AI in translation is that it has the capability of quickly capturing and understanding language nuances that might be challenging to accomplish through other forms of machine translation. As a result, mainstream tools, such as virtual assistants, can be made available in countless languages, especially with companies such as Google, Microsoft, Amazon, Apple, and IBM continuing to develop AI technology.
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