But digitization presents exciting opportunities for global companies that look to LSPs with content-centric (rather than translation-centric) expertise, beyond simple website localization.
Of course, all these new formats and platforms create new challenges to budget for. Games, for example, need to capture local cultures to be successful. Word-to-word translation might be cheaper, but localization would help convey emotion, intent, and one day, even body language
]]>When considering localization, take a look at the top emerging markets for 2019: China, Indonesia, Vietnam, India, and Georgia. Because emerging markets generate a growth rate of 4-5% per annum, they should be an important part of your company’s globalization strategy.
]]>One of the main advantages of AI in translation is that it has the capability of quickly capturing and understanding language nuances that might be challenging to accomplish through other forms of machine translation. As a result, mainstream tools, such as virtual assistants, can be made available in countless languages, especially with companies such as Google, Microsoft, Amazon, Apple, and IBM continuing to develop AI technology.
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